Delivery Model and Execution
- Drone capture and 360 photography of e.town campus locations
- Custom branding and media content integration throughout the experience
- Analytics dashboard configured for the leasing and marketing team
Project Scope
| CLIENT | REE Property |
| MARKET | Vietnam |
| INDUSTRY | Commercial Real Estate |
| CATEGORY | Interactive Digital Solutions – Smart 3D Tour |
| TAGS | #VR360 #realestate |
The Context
Modern office campuses compete not only on location and infrastructure, but on the quality of their digital presence and brand experience. REE Property is the real estate management arm of REE Corporation, dedicated to operating and leasing the premium E.Town commercial office network in Ho Chi Minh City. As corporate tenants increasingly evaluate spaces online before committing to a physical visit, a compelling digital leasing experience became a competitive necessity.
The Challenge
Three strategic goals were driving the need for digital transformation across REE Property’s leasing and marketing approach:
Brand perception gap
the existing digital presence did not reflect the premium positioning of the e.town office portfolio
Outdated leasing materials
PDF brochures and static images could not convey the quality, lifestyle, and workplace experience the campuses offered
Limited digital exploration
prospective tenants had no ability to experience the property online before committing to a site visit
The Solution
An interactive VR360 office experience delivered four core content experiences within a seamless digital environment:
The Result
2222%
increase in engagement through stronger brand connection with the digital experience
+5151
minutes of average engagement time per session, reflecting deep content interaction
-88%
reduction in bounce rate, indicating stronger digital retention
Technology Stack
- Platform: Vizion Smart 3D Tour (commercial leasing adaptation)
- Media: High-resolution drone footage, 360 photography, branded video content
- Application type: Web-based immersive experience
