Delivery Model and Execution
- 3D model creation from existing product catalog
- AR module integration with Cedora eCommerce platform
- Analytics dashboard deployment for ongoing conversion tracking
Project Scope
| CLIENT | Cedora |
| MARKET | Australia |
| INDUSTRY | Retail / E-Commerce / Furniture |
| CATEGORY | Interactive Digital Solutions Smart 3D Showroom |
| TAGS | #Smart3DShowroom #AR #eCommerce |
The Context
Furniture is a high-consideration purchase. Customers need to understand scale, layout, material, and lifestyle fit before committing, and static product pages cannot provide that confidence. Cedora is a digital-first Australian furniture brand combining global manufacturing expertise with direct-to-customer delivery. As it scaled online, the gap between what buyers needed to feel and what a standard eCommerce experience could communicate became a direct barrier to conversion.
The Challenge
Three core barriers were limiting online conversion and inflating return rates:
Lack of purchase confidence
customers could not visualize furniture in their own space from static images and standard product photography
High operational overhead
maintaining physical showrooms was costly relative to a digital-first business model
Static product pages
standard eCommerce listings failed to convey spatial realism, scale, or material quality
The Solution
Smart 3D Showroom delivered an immersive digital commerce experience across three integrated capabilities:
The Result
9494%
conversion lift from immersive
product exploration
1010x
cost reduction compared to physical showroom operations
-3535%
reduction in return rate through
improved purchase confidence
improved purchase confidence
Technology Stack
- Platform: Vizion Smart 3D Showroom
- AR: Real-world placement via device camera (WebAR)
- Application type: Web-based immersive commerce experience
