Delivery Model and Execution
- 3D tour built from architectural drawings, CGI renders, and project assets
- AI Smart Assistant configured with project-specific FAQs, pricing, and availability data
- Deployment timeline: approximately 8 weeks
Project Scope
| CLIENT | Khai Hoan Land |
| MARKET | Vietnam |
| INDUSTRY | Residential Real Estate |
| CATEGORY | Interactive Digital Solutions – Smart 3D Tour |
| TAGS | #PropTech #3DTour #DigitalSales |
The Context
Today, the residential real estate market is experience-driven. Buyers expect immersive visualization, faster access to project information, and the ability to explore independently before engaging a sales team. Khai Hoan Land is the real estate developer behind Khai Hoan Imperial, a premium residential project designed around modern urban living and integrated amenities. The challenge was delivering a digital sales experience that matched the quality of the project itself.
The Challenge
Existing sales tools were insufficient to communicate project scale and sustain buyer engagement across the sales cycle:
Fragmented information
project details, visuals, and consultations were spread across disconnected channels with no unified buyer journey
Buyer uncertainty
brochures and static renders could not fully communicate project scale, unit layouts, or amenity quality
Sales team dependency
consultations relied entirely on staff verbal explanation during events, limiting scalability and consistency
The Solution
Smart 3D Tour created an interactive real estate sales ecosystem with six integrated modules:
The Result
22x
buyer interest driven through immersive 3D exploration
+4949%
increase in qualified leads from interactive digital sales journeys
9999%
competitive positioning through technology-driven project presentation
Technology Stack
- Platform: Vizion Smart 3D Tour
- AI Smart Assistant: NLP-powered conversational interface (Vietnamese and English)
- Application type: Web-based immersive experience with embedded and full-screen modes
